Local Coffee vs. Chain Coffee

Starbucks and other coffee chains are said to be losing popularity.

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Starbucks and other coffee chains are said to be losing popularity.

Greer Shanley

Say goodbye to the famous green siren and hello to the new black crow.

Autumn is here and the signs are everywhere: red and orange, newly colorful trees line the streets and pumpkin spice lattes warm every hand. But the green Starbucks mermaids are no longer featured on the cups and Instagram feeds worldwide.

CHS students say discrete local coffee shops are in style. Small, individually owned cafes and shops are becoming local favorites over Starbucks, Dunkin Donuts and other coffee chains, said sophomore Phoebe Drummond of Little Silver.

“I think larger chains are going out of style compared to small coffee shops,” Drummond said.

Junior Veronica Yaron of Little Silver attributes this fall out of favor to aesthetic.

“Once people made Starbucks a big teenage girl joke, everybody is like, ‘I can’t be seen at Starbucks now or else I will become a joke,’” Yaron said.

Many teens would also rather pay lower prices for their daily coffee, so when it comes to making the decision of where to buy their coffee, lower prices are more enticing, said Sophomore Mia Gallo of Matawan.

Independent coffee shops tend to be cheaper than the competing prevalent businesses like Starbucks. For example, The Inkwell Coffeehouse in Long Branch  serves up a large Java Mocha for less than $3, according to its website. A similar drink at Starbucks, venti size, would set you back $4.65, according to Starbucks.com.

Price isn’t the sole appeal of independent coffee shops. Sophomore Avery Lima of Neptune prefers the taste of the coffee at independent shops.

“I would much rather go to a small shop like Rook, just because I think their coffee is a lot better quality,” Lima said. “I don’t really drink Starbucks coffee, just because it’s too bitter and acidic for me.”

When a place is exclusive, it is more attractive to teens, said junior Julianne Sackett of Rumson.

“I like the small shops because it’s a local thing and if you don’t live there, you can’t get it,” Sackett said.