Fashion bloggers take over New York Fashion Week 2016


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Fashion Week got a boost this year by social media. Top fashion models tweeted and featured their images on Instagram and Snapchat.

No other fashion event consumes social media quite like New York Fashion Week, which ran from Sept. 7 to Sept. 15 this year.

Bloggers and influencers such as Chiara Ferragni of The Blonde Salad and Amanda Steele, also known on YouTube as MakeupbyMandy24, gave fashion enthusiasts an up-close and personal glimpse at the week’s events and trends. The official New York Fashion Week Instagram account, @NYFW, has approximately 126,000 followers and 662 stylish posts to keep fashionistas across the world up to date on the action.

Strutting through the streets of SoHo, New York, models from the Rebecca Minkoff show dominated Instagram, Twitter and Snapchat feeds. According to Refinery29, Minkoff produced pieces immediately available for sale, inviting viewers into the SoHo boutique promptly after the show.

Minkoff went against industry norms since runway couture has traditionally followed the fashion calendar, a season ahead of the current one. So while other designers’ pieces won’t be seen out on the streets until the spring and summer, Minkoff is already dressing influencers in edgy, dark-colored fall wear.

Steele, who is 17 years old, co-lead a team of professional makeup artists to create the beauty look for the Rebecca Minkoff show, Teen Vogue reported. YouTube vlogger Ingrid Nilsen also attended the show, posting an Instagram photo from her account @IngridNilsen wearing all Rebecca Minkoff pieces.

Leandra Medine, the front-woman of a fashion and lifestyle blog entitled Man Repeller, chronicled a day in her life at New York Fashion Week. In an article tagged “Leandra’s NYFW Diary: 16 Hours of Krispy Kremes and Nudity,” Medine took readers through multiple shows including Rag & Bone and Proenza. With a timeline of shockingly un-glamorous and spunky details, Medine gave her followers a sneak peak at the events of fashion week.

Former editor-in-chief of Lucky magazine and social media star Eva Chen didn’t fail to update her followers with her signature Fashion Week Instagram videos – slow-motion shots of flowing fabrics and opulent embellishments from designers such as Prabal Gurung and Rodarte. Her feed, @EvaChen212, was a nonstop grid of dazzling gowns, street style and her daily shoe and purse combination, taken in the backseat of a taxi to yet another runway show or after-party.  

These fashion insiders captured the hectic and alluring qualities of New York Fashion Week and offered a front-row seat to anyone who didn’t get to experience it themselves.

This insider’s look at New York Fashion Week is only the beginning of the current blog-takeover of the fashion industry. Expect to see more fashion bloggers with a fresh, relatively normal perspective on high-fashion.